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As with most youth-oriented extra-curricular activities, Covid-19 has sadly had a negative impact on our ability to continue offering the Kidovate programming. While we had to cancel the 2020 and 2021 April Market Days, we remain optimistic that we will be able to move forward with Market Day 2022. We encourage youth, educators and parents to start your Kidovate planning for 2022! Summer 2021 is a great time to Kidovate! This gives you plenty of time to read through the Kidovate Workbook and plan your micro-business adventure that will culminate in an April Market Day. Please reach out to let us know that you are interested in having a table at Market Day 2022 so we can reserve a place for you. As well, we’d like to connect you with your very own UVIC Business student mentor so please let us know that you are interested and we’ll connect you (virtually) as soon as we can!  Questions or comments? Please email


Kidovate is a fun, free, youth entrepreneurship initiative of UVic’s Gustavson School of Business. We help middle school and high school age students in Greater Victoria develop products and services to sell at the Kidovate market on April 4th, 2020. REGISTER to receive updates and RESERVE your spot.

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Supported by The Gustavson Entrepreneurship Club


Brock Smith


Dr. Brock Smith is a professor of entrepreneurship and marketing, Winspear Scholar, and Entrepreneurship Area Champion at the Peter B. Gustavson School of Business at the University of Victoria. UVic’s entrepreneurship program has earned international awards for pedagogy and many of its graduates are leaders in entrepreneurial communities in British Columbia, Canada, and around the world. Winner of the 1992 Academy of Marketing Science Doctoral Dissertation Award, Dr. Smith has published more than 25 articles in leading management, entrepreneurship, and marketing journals He founded UVic’s Innovation Centre for Entrepreneurs (now the Coast Capital Innovation Centre)

Claudia Smith


Dr. Claudia Smith is a professor of entrepreneurship at UVic’s Gustavson School of Business She leverages her career in strategy and marketing with her PhD in Entrepreneurship to create classroom experiences for students that are on the leading edge of theory and practice. She strives to help her students find and fuel purpose, and have a meaningful impact. Her research in entrepreneurship continues to disrupt existing theories, offer new models, and provide practical relevance to entrepreneurs. Claudia also co-owns a consulting firm that provides strategic counsel to many private and public sector businesses.

Linda Edworthy


Linda Edworthy is an instructor and Ph.D. student in Education at the University of Victoria, and an experienced middle school educator. Most recently, she has taught Project-Based Learning within a Personalizing Learning Institute. Linda’s area of research looks at the stories of adolescents about experiences of thriving, in or outside of school contexts.

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