Kidovate 2025!
Kidovate 2025 will be held Saturday, April 5th at The Victoria Bay Centre from 10 - 4 and the registration
will open Jan 26 at 4 PM (link above). Registered middle school and high school youth
receive access to a free table at the market where they can sell goods or services that
they make, re-purpose, or re-sell. Tables will be assigned in the order of registration. Space is limited.
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As a participant, you will receive a graphic novel-style workbook to help you think
through some of the key decisions you need to make as a Kidovate entrepreneur. We
can also connect youth with UVIC Business student mentors who can help you
decide what to sell and how to sell it. Spring Break is a great time to get ready for
Kidovate!
ABOUT KIDOVATE
Kidovate is a fun, free, youth entrepreneurship initiative of UVic’s Gustavson School of Business. We help middle school and high school age students in Greater Victoria develop products and services to sell at the Kidovate market Saturday, April 5th, 2025. REGISTER to receive updates and RESERVE your spot.
Check out the Times Colonist newspaper article explaining Kidovate


Over 175 youth participated last year.












Market day is filled with fun, excitement, and selling!
Brought to you by The Gustavson School of Business


Brock Smith

Dr. Brock Smith is a professor of entrepreneurship and marketing, Winspear Scholar, and Entrepreneurship Area Champion at the Peter B. Gustavson School of Business at the University of Victoria. UVic’s entrepreneurship program has earned international awards for pedagogy and many of its graduates are leaders in entrepreneurial communities in British Columbia, Canada, and around the world. Winner of the 1992 Academy of Marketing Science Doctoral Dissertation Award, Dr. Smith has published more than 25 articles in leading management, entrepreneurship, and marketing journals. He founded UVic’s Innovation Centre for Entrepreneurs.
Claudia Smith

Dr. Claudia Smith is a professor of entrepreneurship at UVic’s Gustavson School of Business. She leverages her career in strategy and marketing with her PhD in Entrepreneurship to create classroom experiences for students that are on the leading edge of theory and practice. She strives to help her students find and fuel purpose, and have a meaningful impact. Her research in entrepreneurship continues to disrupt existing theories, offer new models, and provide practical relevance to entrepreneurs. Claudia also co-owns a consulting firm that provides strategic counsel to many private and public sector businesses.
Linda Edworthy

Linda Edworthy is an instructor and Ph.D. student in Education at the University of Victoria, and an experienced middle school educator. Most recently, she has taught Project-Based Learning within a Personalizing Learning Institute. Linda’s area of research looks at the stories of adolescents about experiences of thriving, in or outside of school contexts.